Privacy Policy

Planworth Inc. (“Planworth”, “we,” or “us”) is committed to protecting the personal information in its control as it relates to our web site at (the “Website”), and all related websites, software, platforms, mobile applications (including tablet applications), and other services provided by us and on which a link to this Privacy Policy is displayed, and all other communications with individuals through written or oral means, such as email or phone (collectively, together with the Website, our “Services”). This privacy policy (the “Policy”) provides an overview of why and how we collect, use and share Personal Information when of our Customers, Users and Visitors (collectively, “you”) visit our website or use any of our Services. The Privacy Policy is in accordance with and subject to any applicable Terms of Use policies associated with your use of our Services.

By accessing or using this Website and/or using our Services, you indicate that you understand, accept, and consent to the practices described in this Policy. This Policy may be updated from time to time to reflect changes to our practices (see Changes and Updates to this Policy).

1. Definitions

  • “Customer” means a customer of Planworth, i.e. a client advisor or brokerage using the Services as a workplace tool.
  • “Customer Data” means Personal Information, data, reports and other files, folders or documents in electronic form that a User of the Services stores within the Services.
  • “Personal Information” means any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.
  • “Public Area” means the area of the Website that can be accessed both by Users and Visitors, without needing to log in.
  • “Restricted Area” means the area of the Website that can be accessed only by Users, and where access requires logging in.
  • “User” means an employee, agent, or representative of a Customer (or, if Customer is an individual, the Customer), who primarily uses the Restricted Area for the purpose of accessing the Services in such capacity.
  • “Visitor” means an individual other than a User, who uses the Public Area, but has no access to the Restricted Area.

2. Information We Collect About You

Planworth limits the personal information it collects to only the information it needs. We collect and use several types of information from and about you, including:

  • User-provided Information. When you use the Services as a User, you may provide and we may collect Personal information that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, billing and account information, credit card information, bio picture, social media username/handle and any other identifier we may use to contact you online or offline. Personal Information also includes other information, such as geographic area or preferences, when any such information is linked to information that identifies a specific individual.
  • Visitor-provided Information. When you use the Services as a Visitor, you may provide and we may collect Personal information that we can reasonably use to directly or indirectly identify you, such as Internet protocol (IP) address used to connect your computer to the Internet as well as your name, email address and phone number in the event you complete an online contact page questionnaire.
  • Information Collected by Customers. A Customer or User may store or upload Customer Data into the Services, including, but not limited to, the following information related to their clients: name, date of birth, email, contact information, family information (including information relating to spouses, next of kin, their respective dates of birth, etc.), net worth, wills, powers of attorney and other key documents. Planworth Inc. has no direct relationship with the individuals whose Personal Information it hosts as part of Customer Data. Each Customer and User is responsible that the they have a valid legal basis for processing the Personal Information of their clients, customers, employees or third persons through Services. Each Customer and User is responsible for providing notice to its clients, customers, employees and third persons concerning the purposes for which Customer or User collects their Personal Information and how this Personal Information is processed in or through the Services as part of Customer Data. Where necessary under applicable law, each Customer and User is responsible for obtaining valid consents from its clients, customers, employees or third persons for processing their Personal Information through the Services before starting to process Personal Information.
  • Non-Personal Information. We collect information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific Website feature. We also collect non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.
  • Technical information. We collect technical information, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details.

3. How We Collect Information About You

We may collect your information, through:

  • Direct interactions with you when you provide it to us by using the Services or corresponding with us by phone, email, or otherwise.
  • Automated technologies or interactions, as you navigate through our Website.

The information we collect directly from you on or through our Services may include:

  • Information that you provide by subscribing to or using the Services, filling in forms on our Website or requesting further services.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.
  • We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioural tracking). To learn more or to opt-out of tailored advertising please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioural tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioural tracking.

The information we collect automatically is statistical data and may include Personal Information.  We may maintain or associate this information with Personal Information we collect in other ways or receive from third parties. This information helps us to improve our Website and to deliver more personalized services to better serve you.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings that are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
  • Web Beacons. Pages of our Website and our e-mailsmay contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

4. How We Use the Information We Collect

We use the information that we collect in a variety of ways in providing the Services and operating our business, including but not limited to:

  • Operations:

    We use information that we collect about you or that you provide to us, including any Personal Information, other than Customer Data, to:
    • operate, maintain, enhance and provide all features of the Services;
    • provide information that you request;
    • provide you with notices about your account/subscription (including expiration and renewal notices);
    • carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;
    • respond to comments and questions;
    • provide support to Users and Visitors; and
    • for any other purpose with your consent.

We use Customer Data to:

  • complete our questionnaires and provide recommendations and summaries for Customers and Users regarding tax, estate and financial planning;
  • advise Customers and Users of key information and/or milestones to better facilitate relationship management;
  • provide emails to Customers, Users and/or their clients where appropriate consent has been obtained; and
  • otherwise in accordance with the directions provided by the applicable Customer or User.
  • Improvements:
    • We use the information to:
    • understand and analyze the usage trends and preferences of our Visitors and Users;
    • improve the Services; and
    • develop new products, services, features, and functionality.

Should this purpose require us to process Customer Data, then the data will only be used in anonymized or aggregated form.

  • Communications:
    We may use a Visitor’s or User’s email address or other information – other than Customer Data – to contact that Visitor or User:
    • for administrative purposes such as customer service, to address intellectual property infringement, right of privacy violations or defamation issues related to the Customer Data or Personal Information posted on the Services; or
    • with updates on promotions and events, relating to products and services offered by us and by third parties we work with. You have the ability to opt-out of receiving any promotional communications as described below under Your Choices.
  • Cookies and Tracking Technologies:
    We use automatically collected information and other information collected on the Services through cookies and similar technologies to:
    • personalize our Services, such as remembering a User’s or Visitor’s information so that the User or Visitor will not have to re-enter it during a visit or on subsequent visits;
    • provide customized advertisements, content, and information;
    • monitor and analyze the effectiveness of Services and third-party marketing activities;
    • monitor aggregate site usage metrics such as total number of visitors and pages viewed; and
    • track your entries, submissions, and status in any promotions or other activities on the Services.

You can obtain more information about cookies by visiting

  • Analytics:
    We use Google Analytics to measure and evaluate access to and traffic on the Website, and create user navigation reports for our Website administrators. Google operates independently from us and has its own privacy policy, which we strongly suggest you review. Google may use the information collected through Google Analytics to evaluate Users’ and Visitors’ activity on our Website. For more information, see Google Analytics Privacy and Data Sharing. We take measures to protect the technical information collected by our use of Google Analytics. The data collected will only be used on a need to know basis to resolve technical issues, administer the Website and identify visitor preferences; but in this case, the data will be in non-identifiable form. We do not use any of this information to identify Visitors or Users.

5. To Whom We Disclose Information

Except as described in this Policy, we will not intentionally disclose the Customer or User Personal Information or Customer Data that we collect or store on the Services to third parties without the consent of the applicable Visitor, User or Customer or as otherwise required by law. We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:

  • Affiliates and Subsidiaries:
    We may disclose Personal Information that we collect or you provide as described in this Policy to our subsidiaries and affiliates.
  • Services Providers:
    We work with third party service providers who provide website, application development, hosting, maintenance, and other services for us. These third parties may have access to, or process Personal Information or Customer Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.
  • Third-Party Advertising:
    We may disclose Visitor Personal Information to third party advertising agencies to allow us to direct marketing and advertising efforts that target Visitors to the Website and allow us to engage with Visitors on social media platforms.
  • Non-Personally Identifiable Information:
    We may make certain automatically-collected, aggregated, or otherwise non-personally-identifiable information available to third parties for various purposes, including: (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our Customers’, Users’ and Visitors’ interests, habits, and usage patterns for certain programs, content, services, and/or functionality available through the Services.
  • Law Enforcement, Legal Process and Compliance: We may disclose Personal Information or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.

    We also reserve the right to disclose Personal Information or other information that we believe, in good faith, is appropriate or necessary to:

    • take precautions against liability;
    • protect ourselves or others from fraudulent, abusive, or unlawful uses or activity;
    • investigate and defend ourselves against any third-party claims or allegations;
    • protect the security or integrity of the Services and any facilities or equipment used to make the Services available; or
    • protect our property or other legal rights, enforce our contracts, or protect the rights, property, or safety of others.
  • Change of Ownership:
    Information about Users and Visitors, including Personal Information, may be disclosed and otherwise transferred to an acquirer, successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets and only if the recipient of the User or Visitor Data commits to a privacy policy that has terms substantially consistent with this Policy.

    Customer Data may be physically or electronically transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets, for the sole purpose of continuing the operation of the Services, and only if the recipient of the Customer Data commits to a privacy policy that has terms substantially consistent with this Policy.

  • International Data Transfers:
    We may process, store, and transfer your Personal Information in and to a foreign country, including but not limited to, the United States, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your Personal Information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this Policy and applicable Canadian privacy legislation.

6. Your Choices

  • Choices About How We Use and Disclose Your Information:
    We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:
    • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this Website may not be accessible or may not function properly.
    • Third-Party Advertising. If you do not want us to share your Personal Information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form where we collect your data. You can also opt-out by by sending us an email stating your request to
    • Promotional Offers from the Company. If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email. This opt-out does not apply to information provided to the Company as part of a product purchase, warranty registration, product service experience, or other transactions.
  • Accessing and Correcting Your Personal Information
    It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes. By law you have the right to request access to and to correct the Personal Information that we hold about you.

    We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your Personal Information, however, we will notify you of any fee in advance.

    We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

    We will provide access to your Personal Information, subject to exceptions set out in applicable privacy legislation.

    If you are concerned about our response or would like to correct the information provided, you may contact our Chief Privacy Officer at

  • Opting out from Commercial Electronic Messages
    If you receive commercial electronic messages from us, you may unsubscribe at any time by following the instructions contained within the email or by sending an email to the address provided in the “How to Contact Us” section.
    It may take up to ten (10) business days for us to process your request. Additionally, even after you opt-out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Services.
  • Withdrawing Your Consent
    Where you have provided your consent to the collection, use, and transfer of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at Please note that if you withdraw your consent we may not be able to provide you with particular aspects of the Services or the Website. We will explain the impact to you at the time to help you with your decision.

7. Third-Party Services

The Services may contain features or links to web sites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through the Services. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Services. We encourage you to learn about third parties’ privacy and security policies before providing them with information.

8. Data Security

The security of your Personal Information is very important to us. We use organizational, technical, and physical measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure, including, but not limited to:

  • Organizational:
    We limit access to Personal Information on a “need-to-know” and “need-to-use” basis, we use anonymized, aggregated data where Personal Information is not required and we do not use Personal Information for training purposes, including to test databases.
  • Technical:
    We provide Users with passwords, limit permission to access the Services to authorized Users only and all Personal Information is encrypted at rest and traffic is encrypted using SSL technology.
  • Physical:
    We maintain appropriate physical security measures to secure all Personal Information, including, but not limited to, locked physical filing cabinets and restricted access to our offices.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

9. Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your Personal Information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

10. Changes and Updates to this Policy

It is our policy to post any changes we make to our Policy on this page. If we make material changes to how we treat your Personal Information, we will notify you by email to the primary email address specified in your account or through a notice on the Website home page. We include the date the Policy was last revised at the bottom of the Policy. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this Policy to check for any changes.

11. How to Contact Us

We welcome your questions, comments, and requests regarding this Policy and our privacy practices.

Please contact us at:

Planworth Inc.
Attn: Chief Privacy Officer
346 Logan Avenue
Toronto, Ontario, Canada
M4M 2N7

We have procedures in place to receive and respond to complaints or inquiries about our handling of Personal Information, our compliance with this Policy, and with applicable privacy laws. To discuss our compliance with this Policy please contact our Chief Privacy Officer using the contact information listed above.

Last update: January 1, 2020

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